Dubbed an iPod killer codenamed Argo, an MP3 player from Microsoft has been officially confirmed to be released soon under the name of Zune.
"Under the Zune brand, we will deliver a family of hardware and software products," said Chris Stephenson, the Microsoft's general manager for marketing in an interview for BBC. "We see a great opportunity to bring together technology and community to allow customers to explore and discover music together."
BTW, In case you did not know the buzzword campaign "Coming Zune" has already launched.